Dental SEO That Drives Results

Increase New Patients & Production

Since 1994, John Bermel has been helping dentists grow their practice with affordable marketing services. Over 1,000,000 new patients developed for member dentists.

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Stop Being Dominated By Competitors Online

83% of all new patients start their search online. If you are not in the top 3 listings your competitors are taking the majority of available production

The Google page is broken into 3 sections. Paid Search (30% of the searches), the Map 3-Pack (35% of the searches) and Organic Listings (35% of searches). Keywords are terms new patients use to find a dentist and the services provided. Our SEO strategy is simple. Dominate the highest searched keywords to maximize market share for your search area. More searches mean more calls, more new patients, and more production, it's that simple.

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SEO
My SEO Strategy starts with examining who is dominating the searches for the keywords with the most searches on Google. We then break down the current SEO campaign, match it and then overtake it. This includes using extreme Site Optimization that includes the pages and pictures to maximize speed. The result? Fast, highly optimized websites that provide Google with the metrics they look for to award high rank. Secondly, we do off page SEO which includes lots of content, a blog, link building, and more.
Blog Creation
Google loves content. My Blog strategy is simple. We identify the services you want to do most, and create and post blogs that feature those services, then power them with backlinks. By identifying the top competitor's blog strategy, we can match it, then overtake it.
Link Building
Link building is one of the most important aspects of SEO because it is a major factor in how Google ranks your website. Google notes that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." My link-building strategy starts with examining the top competitors who are getting the majority of searches. We match them and overtake them in umber and quality of links.
Multiple Office SEO
Dental Office Owners with multiple practices have a different set of needs when it comes to properly marketing their practices online. My strategy is to evaluate current marketing area, same city, different cities and suburbs, number of locations, etc. Each office has competitors competing locally for searches and must be evaluated, matched and overtaken to dominate competitors locally. If in the same city, the Organic SEO can cover all locations with local covering zip codes and/or suburbs. A complete marketing plan is prepared and approved before moving forward.
Web Design
My company offers custom and semi-custom websites to fit any budget. Our focus for any new website is finding an affordable solution that both represents your office, and optimized to perform at the highest levels. We also examine your competitors to make sure we beat them on content and overall on-page SEO as well. My websites are structured to get new patients and can include dynamic call tracking, lead forms with marketing automation, and integration with many popular apps and technologies.
Marketing Dashboard
Every client gets a complete marketing dashboard so they can see the progress of our efforts. This includes rankings, reviews, Google My Business information, Citations & Directories information, Site Optimization reporting and more. Plus, I provide all the work completed for the month so we have complete transparency on everything we do.
Adwords & Facebook
About 30% of every search starts with Paid Search for New Patients. I prefer Organic & Local Map 3-Pack dominance first, but many dentists want to have a presence on all 4 parts of the Google Page. We not only provide Adwords and Facebook, we provide extensive reporting and optimization for any campaign we manage. Ask about this service if interested during your Free Consultation.
Local SEO
Local SEO is a critical part of any dental office marketing strategy. There are only 3 listings for each important keyword so getting into the map pack usually takes understanding what you competitors are doing, and doing it better to overtake them. We never guarantee the 3 pack for a keyword but we enjoy a very high success rate by staying on top of what Google wants to get there. Local SEO can be your entire SEO effort if budget is a concern, or it can be implemented with your organic SEO at the same time.

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Opening hours

  • Mon–Fri: 8:00 am – 5:00 pm Pacific